It promotes the country as a domestic and international tourist destination for leisure, business, religion, festivals and commerce. To facilitate the growth of grassroots tourism, the corporation adopted a decentralized system of administration through the creation of zonal offices at Bauchi, Calabar, Kano, Lagos, Lokoja and Jos, each headed by a Zonal Coordinator.
Tourism is the fastest route to development and economic growth in the 21st century. In seeking to achieve a sustainable national tourism agenda, this roadmap lays the foundation that will open up Nigeria as a major tourism destination in Africa through the development of international tourism and promoting of domestic tourism. Nigerians will be encouraged to spend their holidays in Nigeria and to know more about the country.